SOMPO’s Purpose Management

The driving force behind Purpose Management is each and every employee of the Group.

In an era of a paradigm shift in the way we work and live, in which our values are shifting from the idea of “My life in the company” to “A company that helps you realize your life’s purpose,” the Sompo Group believes it is most important for all employees to face their lives with their own purpose (My Purpose).

The starting point is My Purpose, which is a strong desire that wells up within each employee. By overlaying this desire with the company’s and organization’s Purpose, we aim to realize SOMPO’s Purpose. This is SOMPO’s approach to Purpose Management.

At the Town Hall Meetings held from September to November 2021, Group CEO Sakurada personally told about 10,000 employees that “the essence (of My Purpose) is using the company to achieve one’s purpose,” “the most important thing is one’s purpose in life,” and “when My Purpose and the company’s Purpose mesh, each and every employee can do a good job and have a happy life, leading to the realization of SOMPO’s Purpose.”

This was the starting point for SOMPO’s unique Purpose Management that originates from My Purpose.

My Purpose refers to the “purpose of life” or “meaning of work,” such as what kind of person you are, what happiness means to you, and what you want to accomplish in your life.

My Purpose is something that each of us already has inside ourselves.

By verbalizing your purpose, you can use it as a guideline as well as a driving force for your own life and career. In the Sompo Group, we first look back at our own lives and careers from the three perspectives of “Want” (intrinsic motivation), “Must” (social responsibility), and “Can” (ability given to us by fate), and refer to the overlapping parts of these perspectives as “aspirations,” which is what motivates us. This is what we mean when we say My Purpose.