SOMPO’s Purpose Management

For the promotion throughout the Group of SOMPO’s Purpose Management that originates from My Purpose, we are developing initiatives to spread the concept of Purpose from three layered perspectives.

The first is “Executive leadership communication,” represented by Town Hall Meetings, which encourages change toward the realization of Purpose. Led by Group CEO Sakurada, executive leaders from each business hold Town Hall Meetings on a regular basis to deliver top-down messages in line with the transformation phase.

The second is “Frontline initiatives.” In order to realize Purpose and transform our culture, it is essential for each employee who empathizes with the messages from the executive leaders to put them into practice in the offices. To support this, we are organically linking and developing bottom-up initiatives such as My Purpose 1-on-1 training for management, various workshops, and the SOMPO Awards, a Group-wide awards program.

The third is “measurement and modeling.” These initiatives to spread the concept of Purpose are combined and accumulated as knowledge, which is then provided as feedback to the “executive leadership” and “offices” to further evolve and deepen the initiatives.

The overview of the spread of SOMPO’s Purpose shows that we organically link the layered initiatives, gain understanding and verify them from both qualitative and quantitative perspectives, and move them forward.